Best Web Design for Beauty Companies (Salons, Spas & Aesthetic Clinics)
Clients make snap decisions on mobile. Your website must show treatment results, prices, availability and safety standards—then let them book in under a minute. Anything slower, they tap to a rival.
See real transformations in our portfolio.
Why a serious website beats “DM to book”
- Most clients check a salon or clinic’s website and reviews before booking.
- Mobile dominates beauty searches—your booking path has to be thumb-friendly and fast.
- Trust wins: visible hygiene policies, qualifications and before/after photos close the sale.
E-E-A-T: how we demonstrate expertise for salons & clinics
Experience on show
Before/after galleries, practitioner bios, patch-test policy, brand partners (e.g., L’Oréal, Dermalogica), and treatment suitability notes. This is where a beauty company, spa or aesthetic clinic looks credible.
Authoritative information
Clear pre-care and after-care for treatments (e.g., waxing, peels, laser). For clinics, add FAQs around contraindications and consultation requirements.
Proof beats hype: real photos, real reviews, and transparent pricing beat generic “luxury” claims every day.
Beauty website structure that converts
Treatment menu (one page per category)
Facials & skin, nails, lashes & brows, waxing, massage, laser/advanced aesthetics. Each page: what’s included, duration, “from £…”, suitability and after-care.
Online booking & gift cards
Sticky “Book Now” on mobile, voucher sales, deposits if required, and appointment reminders. If you have a salon software (Fresha, Phorest etc), we integrate it.
Team & credentials
Bios, qualifications, specialisms, and a short “how we ensure hygiene & safety” section. For clinics, add medical oversight notes where applicable.
Gallery & testimonials
Before/after with consent, lighting consistency, and short captions. Place reviews near CTAs to nudge bookings.
Policies & compliance
Patch test rules, age restrictions, cancellation policy, treatment suitability, accessibility info. Trust grows when details are easy to find.
Contact & custom form
Capture: name, phone, email, desired treatment, preferred days/times, and a note field. Enquiries land in your inbox instantly.
Mobile-first & fully responsive
We design for phones first—large tap targets, short forms, Apple/Google Wallet appointment passes if you want them—then widen on desktop for richer galleries and treatment comparisons.
On-page SEO included (free during the build)
- Keyword mapping across treatments and towns (e.g., “lash lift [town]”, “laser hair removal [town]”).
- Structured headings, descriptive meta titles/descriptions, accessible alt text.
- Service-area ringfencing so local searches find you, not a salon 20 miles away.
Indexing & launch
- XML sitemap + robots rules
- Submission to Google Search Console & Bing
- Brand queries index first; treatment + area follows as crawlers review pages
Book a free 15-minute chat
Salons, spas, aesthetic clinics—let’s plan a site that sells your treatments without heavy sales talk.
Beauty Salon Websites Aesthetic Clinic Web Design Local SEO Mobile-First
We aim To Please..
Award Winning Website Design
Whatever you’re looking for, no doubt we have something similar in our portfolio, there really is something for everyone. Head on over, have a look, you can even click through to the actual site, then get a free quote! We look forward to working with you!
