Get Found on ChatGPT, Claude, Gemini & Grok
Each AI assistant decides what to recommend in its own way. We optimise your business for how each one actually works, so you show up whichever one your customers happen to ask.
How each AI platform decides what to recommend
These systems don’t all work the same way, so a single generic fix rarely covers all of them. Here’s the honest, plain-English version of how each one actually sources its answers.
ChatGPT
Leans on live web search plus content it has crawled – clear, well-structured pages with a direct answer near the top are far more likely to be pulled into a response.
Gemini & Google AI Overviews
Draws heavily on Google’s own search index and your Google Business Profile – the same fundamentals that drive normal Google rankings matter here too.
Claude
Uses live web search when it needs current information, favouring pages that answer a question clearly and cite their own sources.
Grok
Searches the live web (and, on X, real-time posts) – up-to-date, clearly structured content has the best chance of being surfaced.
What we optimise, platform by platform
- ChatGPT, Claude & Grok – content structure, direct answers and citation-worthy sources
- Gemini & Google AI Overviews – Google Business Profile, local schema and your existing SEO foundations
- Every platform – fast, mobile-friendly, crawlable pages, because all of them rely on this baseline
The local angle: Google Business Profile still matters
For Dorset trades and small businesses, an accurate, fully completed Google Business Profile often does as much for AI visibility as the content on your website – Gemini and Google’s AI Overviews lean on it directly. We audit and fix your profile alongside your site, using the same review process we already apply on our city pages.
Getting found on AI platforms – your questions answered
How does ChatGPT decide what to recommend?
ChatGPT combines its own knowledge with live web search results and crawled content. Pages that answer a question clearly and directly, early in the content, are more likely to be used in its response.
Can I show up in Gemini answers?
Yes, and it’s closely tied to normal Google visibility – a strong Google Business Profile, accurate local schema and solid on-page SEO all improve your chances in Gemini and Google AI Overviews.
Do I need a page for every AI platform?
No. A handful of well-structured, well-supported pages plus a properly optimised Google Business Profile cover most of what every platform is looking for – we don’t recommend building thin, near-duplicate pages per platform.
What about Perplexity?
Perplexity works similarly to ChatGPT and Claude – live web search plus crawled content, favouring clear, well-cited pages – so the same optimisation work covers it too.
See exactly where your business stands today
A free, honest check across ChatGPT, Claude, Gemini and Grok – no obligation.