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Patients want clarity, not complexity: what you treat, who they’ll see, when you’re open and how to book. A clean, mobile-first site answers those quickly and safely.
See calm, clinical layouts in our portfolio.
Core pages that build trust and reduce friction
Services & conditions
Private GP, physiotherapy, dermatology, diagnostics, women’s/men’s health, minor surgery, medical aesthetics (where appropriate). Each page: scope, eligibility, what to bring and what happens next.
Clinicians & credentials
Short bios with GMC/HCPC/NMC numbers where relevant, special interests, languages and clinic days. Friendly headshots, not stock.
Fees & insurance
Transparent fee bands, insurers you work with, self-pay guidance and cancellation policy. Finance options where compliant.
Booking & triage
Short forms with condition, urgency and availability. Signpost emergency routes clearly (e.g., 999/111) when appropriate.
Access, safety & consent
Access notes, infection prevention, chaperone policy, privacy and consent. Keep language factual and reassuring.
Locations & city pages
Clinics in London/Manchester/Birmingham/Leeds/Glasgow/Bristol (as relevant) with maps, parking and public transport info.
Mobile-first UX, then richer detail on desktop
Phones get the essentials: treatments, clinicians, fees and booking. Desktop widens for comparison tables (e.g., scan options), longer FAQs and patient information leaflets. We compress assets and aim to pass Core Web Vitals—slow sites cost appointments.
Ethical, CQC-aware content
We keep claims proportionate and evidence-based, avoid promising outcomes, and present risks/side effects in plain English. Complaints, safeguarding and data handling are easy to find. Aesthetics content follows ASA guidance on responsible language.
On-page SEO included (free during the build)
- Keyword mapping: “private GP [city]”, “physiotherapy clinic [city]”, “dermatology clinic [city]”, “medical aesthetics [city]”.
- Structure: H1–H3 hierarchy, descriptive meta titles/descriptions, internal links that match patient journeys.
- Schema & alt: Service/FAQ schema; meaningful alt for accessibility and context.
- City pages: unique content to capture local intent without duplication.
Indexing & launch
We generate your XML sitemap, set robots rules and submit to Google/Bing so you’re discovered quickly. Brand queries index first; service + city follow as pages are reviewed. Algorithms decide placement; we optimise what you can control—clarity, speed, helpfulness.
Why choose Creative Locker
We’re an award-winning UK agency with 170+ five-star reviews. We build patient-centred, compliant websites that make booking simple. Typical delivery is 2–3 weeks depending on content; on-page SEO is included during the build at no extra cost.
- Clear, evidence-aware copy and structure.
- Fast booking and triage flows on mobile.
- Clinician profiles that feel human and trustworthy.
- City pages for local discovery, not duplication.
See examples of our approach in the portfolio.
Book a free 15-minute website chat
No obligation—just practical ideas to raise patient confidence and improve bookings.