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August 12, 2025Best Web Design for Interior Designers (UK)
Best Web Design for Interior Designers means building a site that feels like a portfolio review—quiet, deliberate and persuasive. Prospects want to see how you think, not just the end shots: concept, materials, lighting layers, technical drawings and FF&E choices, with a sense of timeline and budget bands. All of it must be digestible on a phone.
Even when enquiries begin on Instagram or Pinterest, most clients click a website before they commit. They’re checking breadth (residential, hospitality, retail, workplace), your approach (turn-key or design-only), procurement route, project management, and real-world constraints like fire ratings, acoustics, access and approvals. If your site answers these calmly, you’ll win the conversation before the first call.
Pages your interior design website should include
Approach & process
- Brief → concept → schematic layouts → materials palette → lighting plan → technicals → procurement → installation → styling.
- What’s included at each step and what decisions clients make when.
Portfolio with narrative
- Each project shows constraints (light, structure, budget), decisions and results—captioned succinctly.
- Credit collaborators; it reads as confidence.
FF&E & procurement
- Sourcing routes, lead times, logistics and snag management.
- How you protect budgets without compromising intent.
Technical & compliance
- Fire ratings, accessibility notes, acoustic strategies, lighting controls.
- Coordination with architects, M&E and contractors.
Residential & commercial
- Home refurbishments, extensions, apartments; hospitality, retail, workplace.
- Explain differences in process and procurement between sectors.
Fees & timelines (guides)
- Design-only vs turn-key; where costs sit and how long stages take.
- How you phase projects for occupied homes or live sites.
Keep language natural. People hire designers who sound like adults in the room, not hype merchants.
Layout that sells the thinking, not just the photos
- Header: logo; compact nav (Approach, Portfolio, FF&E, Sectors, Fees, Contact); “Request a Consultation”.
- Hero: single-line value (“Thoughtful interiors—beautiful, workable, delivered well”), two CTAs.
- Process band: clear steps with “what you get”.
- Portfolio grid: 9–12 projects; each opens to a page with 8–14 images and concise captions.
- FF&E & logistics: procurement, suppliers, deliveries, storage, install.
- Reviews & sectors: selected quotes; sector cards that explain differences.
- FAQs & final CTA: lead times, budgets, working with contractors, styling scope.
Great portfolio sites feel calm. They let the work breathe and answer practical questions at the right moments.
Calls-to-action and enquiry flows that convert
- Request a Consultation: postcode, project type (home/commercial), scope (rooms/area), style cues, photos/plans, budget band, timeframe.
- Trade collaboration: architects/developers form with drawings upload and target programme.
Responsive, quick and accessible
Mobile-first UX
- Readable type, generous spacing, big tap targets, sticky CTA on phones.
- Images compressed and lazy-loaded; no heavy sliders.
Accessibility
- Colour contrast and heading order (H1→H2→H3…); labelled forms.
- Alt text that describes composition rather than shoving in keywords.
On-page SEO during the build (included)
- Keyword mapping: interior designer [town], residential interior design [town], commercial interior design [town], hospitality design [town].
- Natural H1–H3s & meta: titles/descriptions that earn clicks.
- Internal links: Approach → Portfolio → Consultation; sector pages link to relevant projects.
- Alt & schema: descriptive alt; Service + FAQ schema for richer results.
- Indexing: sitemap/robots & search engine submission for quick discovery.
Explore visual presentation standards in our portfolio.
Why a website matters (even with strong social)
Instagram shows moments; your website shows mastery. Clients want to understand your process, how you handle budgets, procurement and builders, and whether you’ve solved problems like awkward layouts or poor light. A good site increases enquiry quality and lifts average project value because it reframes you as a partner, not just a stylist.
Suggested sitemap for interior designers
- Home, Approach, Portfolio (Residential/Commercial), FF&E, Sectors, Fees & Timelines, About, Contact/Consultation.
Microcopy ideas
“Lighting that flatters people and materials.” “Storage that looks intentional.” “Quiet acoustics so rooms feel calm.”
Compliance note
Where projects require, mention approvals, fire ratings and accessibility in captions—quietly confident, never alarmist.
Indexing & launch
We generate your XML sitemap, set robots rules and submit the site to Google/Bing so crawlers find key pages quickly. Brand terms index first; sector + area follows as content is reviewed. Rankings are algorithmic, but fast, clear and unique pages tend to rise.
Why choose Creative Locker
We’re an award-winning UK agency with 170+ five-star reviews. We build calm, confident portfolio sites that turn curiosity into consultations. Typical delivery is 2–3 weeks once content is ready. On-page SEO is included during the build at no extra cost.
Book a free 15-minute website chat
No obligation—get practical ideas to present your work better and raise enquiry quality.
