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Best Web Design for Garden Designers is about showing the thinking behind beautiful spaces—concept sketches, level changes, SuDS-friendly drainage, planting for structure and seasons, and lighting that makes evenings feel special. Your site should help a homeowner imagine living in your work on a phone, then make it easy to request a consultation without fuss.
Most enquiries start with social posts or word of mouth, but almost every client still clicks a website before committing. They want to see full projects, understand your design process and phases, check lead times and budget bands, read reviews and confirm you actually serve their area. A calm, well-structured site turns that curiosity into consultations. We build the kind of sites that feel like a design presentation—not a brochure dump.
Pages your garden design website should include (and why)
Design process
- Discovery → measured survey → concept sketches → layout plan → planting plan → lighting plan → technicals for build.
- Explain deliverables at each stage and what clients can decide when.
Projects & case studies
- Before/after with captions about levels, falls, materials and planting structure.
- Budget bands and timelines (honest ranges). Link to maintenance notes.
Planting design
- Bones (evergreens), seasonal colour, pollinator friendliness and drought notes.
- Maintenance level indicators (low/medium/high) to set expectations.
Hardscape & details
- Materials (porcelain, natural stone, gravel, timber, composite) with pros/cons.
- Edges, steps, handrails, screening and storage integrated elegantly.
Drainage & levels
- SuDS principles in plain English; falls, linear drains, permeable choices.
- Why levels make or break accessibility and views.
Lighting plans
- Layers (path, accent, ambient), glare control and energy-aware fittings.
- Photos that show restraint—good taste sells itself.
Keep copy short and confident; let captions do the heavy lifting. People want to recognise their home type and see how your ideas would work for it.
Layout that feels like a design presentation
- Header: logo; compact nav (Process, Projects, Planting, Lighting, Areas, Contact); “Request a Consultation” button.
- Hero: one-line value (“Useful, beautiful gardens—properly planned, calmly delivered”), two CTAs.
- Process band: cards for each stage with “what you get” lists.
- Project gallery: 10–12 real projects; each page has 6–12 captions that explain design choices.
- Planting & lighting: simple guides people can absorb on phones.
- Reviews & coverage: star snippets + towns genuinely served.
- FAQ drawer: lead times, budgets, maintenance levels, phasing work seasonally.
Design confidence shows in the quiet parts—captions about levels, falls, and why you chose a plant palette—not in flashy effects.
Calls-to-action and enquiry flows that convert
- Request a Consultation: postcode, garden size (approx), style preferences, photos, budget band, preferred months. Friendly confirmation with next steps.
- Design-only option: deliverables, how to tender to builders, and optional site supervision.
- Maintenance starter plan: basic seasonal tasks so gardens thrive from year one.
Fully responsive and genuinely fast
Most browsing happens on mobile now. We design for thumbs: readable type, generous spacing, tap-friendly buttons and compressed images that load quickly on home Wi-Fi. Desktop widens for plans and longer case studies without burying CTAs. No heavy sliders or gimmicks—your work is the hero.
On-page SEO during the build (included)
- Keyword mapping: garden designer [town], garden design [town], planting design [town], outdoor lighting design [town].
- Natural H1–H3s & meta: titles/descriptions people want to click; headings that mirror real questions.
- Internal links: Process → Projects → Consultation; Planting/Lighting guide → relevant projects.
- Alt & schema: descriptive alt; Service + FAQ schema for richer results.
- Indexing: XML sitemap/robots + Search Console/Bing submission so discovery starts quickly.
Want to see presentation quality? Browse our portfolio.
Helpful content that earns shares
| Guide | Why it helps |
|---|---|
| “Garden levels without steps” | Makes small plots feel bigger and accessible; highly shareable for families. |
| “Planting for low maintenance (but not boring)” | Shows taste and knowledge; reduces buyer anxiety. |
| “Lighting layers explained” | Clear evening photos convert; clients understand budgets faster. |
| “SuDS in plain English” | Responsible and practical; useful for planning chats. |
Why a website matters (even if your Instagram is busy)
Social feeds spark interest; your website earns trust. Prospects look for full projects, process, pricing cues and availability. They also want an easy way to book a visit from their phone. A good site increases enquiries and lifts average project value because it positions you as the planner, not just a planter.
Suggested sitemap for garden designers
- Home, Process, Projects (with categories), Planting, Lighting, Pricing & Timelines, Areas, About, Contact/Consultation.
Microcopy ideas
“Low-glare lighting so evenings feel calm.” “Permeable choices to keep patios dry without ugly drains.”
Accessibility note
Alt text should describe the image (“Porcelain patio with linear drain and grasses”) rather than repeat keywords.
Indexing & launch
We generate the sitemap, set robots rules and submit your site to Google/Bing so crawlers find key pages early. Brand searches index first; service + area follows as content is assessed. Rankings are algorithmic, but fast, clear and uniquely helpful pages put you in the best position.
Why choose Creative Locker
We’re an award-winning UK team with 170+ five-star reviews. We build calm, design-led sites that convert enquiries without hard sell. Typical delivery is 2–3 weeks once content is ready. On-page SEO is included during the build at no extra cost.
Book a free 15-minute website chat
No obligation—get practical ideas to raise enquiry quality and show your work at its best.