A dead boiler in January is an emergency, and a new boiler is a £2,000+ decision — so customers research carefully but call fast. We build boiler company websites that win the breakdown call AND the install quote: Gas Safe shown first, finance options clear, fast on mobile, with tap-to-call and quote requests that fill your diary.
A boiler company lives on two very different customers: the panicked breakdown (“no heating, fix it today”) and the considered installer (“my boiler’s on its way out, who do I trust with two grand?”). Both start on a phone. The breakdown taps the first Gas Safe engineer who answers; the installer compares two or three companies on trust, reviews, brands fitted, warranty and finance before booking a quote. A website that only serves one of them leaves money on the table.
We build boiler websites that serve both. For the breakdown: a sticky tap-to-call bar, your Gas Safe registration shown immediately, and real reviews. For the install: clear pages on the boilers you fit, the warranties you offer, finance and “buy now, pay monthly” options, and an easy quote request — ideally with a few questions so you can give an indicative price without a visit. That combination turns a website from a brochure into a lead machine.
Tied to a strong Google Business Profile, the site ranks for the searches that bring both types of work — “emergency boiler repair near me” and “new boiler quote [town]” — feeds the local map pack, and gives you a predictable flow of installs to plan your year around, not just reactive call-outs.
A polished site isn’t the goal — a full install diary and a ringing breakdown line are. Every boiler site we build is engineered around the two conversions that grow a boiler company.
We’ve reviewed hundreds of boiler and heating company websites. The same costly mistakes come up again and again — here’s how we fix them.
Breakdowns and installers want different things. Fix: clear routes for both, from the homepage.
“Pay monthly” is often what closes a £2k install. Fix: finance and warranty shown clearly.
A visit-only quote loses busy customers. Fix: an online quote form with indicative pricing.
It’s the first thing customers check. Fix: Gas Safe registration shown up front.
Big-ticket buyers rely on proof. Fix: live reviews and install case studies.
Without local SEO you vanish from nearby searches. Fix: a joined-up Google profile and website built to be found.
Almost every boiler job is won locally, so local visibility matters far more than national rankings. We line up your website, your Google Business Profile and your reviews so they reinforce each other — consistent name, address and phone everywhere, current install photos, your Gas Safe details, and schema that tells Google exactly what you do and where. When someone nearby searches “new boiler quote near me”, “boiler installation [town]” or “emergency boiler repair”, the aim is for you to be the trusted, obvious choice in the map pack and the results beneath it.
We also build a dedicated page for each area you serve, so you rank for the specific towns and postcodes that bring you installs rather than competing on a single generic homepage. Rankings will always depend on Google and keep changing, though this approach puts you in the best possible position to compete.
Straightforward fixed pricing — no meters running — and on-page SEO comes built in. Begin with the tier that fits and expand as the business does.
For smaller boiler firms who need to look trusted and take breakdowns and quotes.
For established installers who want finance messaging, area pages and local rankings.
For multi-van boiler companies that want a market-leading local presence.
You’ll get one fixed, agreed price before we start, with nothing buried in the small print. It scales with how many services and locations you need, and SEO groundwork is included. A short free call gives you the real number.
Sites usually go live inside 2–3 weeks. The variables are the number of pages and how soon you can get us your details and reviews; we hold your hand through all of it.
We build every site with local SEO foundations — area and service pages, schema markup, fast hosting and Google Business Profile alignment — to give you the best possible chance of ranking for “new boiler quote near me”, “boiler installation [town]” and similar searches. Final positions always depend on Google, but this setup gives you a strong start.
Yes. We can add a simple quote form that asks a few questions (boiler type, property, fuel) and lets customers upload a photo, so you can give an indicative price without a visit and respond to more enquiries faster.
Yes. We present your ‘buy now, pay monthly’ finance options and manufacturer warranties clearly — often the deciding factor on a £2,000+ install — alongside the brands you fit and your guarantees.
Absolutely. We display your Gas Safe registration, insurance and accreditations clearly, and surface your live Google reviews and install case studies — the proof that wins both breakdowns and bigger installs.
Yes. We build a page for every town and postcode you serve, each optimised to rank locally, with a coverage map, so customers know straight away that you cover them and you get found across your whole install radius.
Yes. Every site is mobile-first, because almost every boiler search happens on a phone. We make your call button, quote form and finance info load fast and look great on mobile.
Yes. We build clear routes for emergency breakdowns and for new-boiler quotes, so your site wins the urgent calls and fills your install diary — the two things that grow a boiler company.
Yes. Rather than start from nothing, we can modernise what you have, keeping the good and fixing speed, mobile, trust and SEO. A quick free call sets the direction.
It’s all yours — the site, your domain, your data — with nothing locking you in. You stay in control and we’re a message away for help.
Yes. From our UK base we help boiler companies all over the country, from solo outfits to multi-person teams. It’s handled remotely, so your postcode is irrelevant.
Arrange a free, informal 15-minute conversation. There’s no obligation and no jargon — just a plain plan for turning your website into a real lead source.
Whatever you’re looking for, no doubt we have something similar in our portfolio, there really is something for everyone. Head on over, have a look, you can even click through to the actual site, then get a free quote! We look forward to working with you!
